Wednesday, February 23, 2011

Projects | Hospital Website Design

I have been fortunate over the last 2 years to serve as a freelance designer for a company called Medseek who provides enterprise and web solutions to hospitals and healthcare organizations all over the country. My role has primarily been contributing design concepts for consumer websites. Medseek works with several designers on any given project and each site goes through many rounds of revision, testing and evolution before it finally launches to the public. I thought it might be interesting to share a bit of that process for a hospital site that recently launched based on my design.

My initial homepage design concept:

... and showing Flash marquee interactivity:

After several rounds of revision, final art-directed design with additional colors, rearranged and edited content, and details optimized for production in proprietary CMS system:

After user testing of the above design, additional specific design and layout changes were requested:

This is a screenshot of the final site in the browser—client loves it, but to me it's amazing to see how different it looks from the initial concept!

And just for fun/reference, here's the client's previous "before" site:

Labels: , , ,

Tuesday, January 11, 2011

Type + Silos

I just wanted to share these quick invite/posters I whipped up for a New Year's gathering with friends. This was a fun way to procrastinate for two hours in the middle of a work day, and also a good little type/graphic study.

Labels: ,

Wednesday, December 08, 2010

Projects | Forge Cocktails

As a little holiday giveaway/promo over at Forge, we put together a series of eight coaster-sized cocktail recipe cards and I wanted to share a few of the illustrations I whipped up to accompany the recipes.

These were a lot of fun. The style was loosely influenced by Charley Harper and Stig Lindberg. I thought about hand-painting each one, but time constraints kept me quick and all-digital on this one, and I just tried to take advantage of subtle gradients and transparency for a richer look.

If you want to see the rest of the images, as well as Sean's clever copy and kick-ass typography, you'll just have to get yourself on the Forge mailing list!

Tuesday, September 28, 2010

Announcing | Forge.

Just wanted to take this opportunity to officially announce my involvement in a new collaborative venture: Forge.

Forge is a brand-new branding and design firm headed by myself, Sean Wilkinson, and Kevin Brooks.

I've followed and respected both Sean's and Kevin's work for a long time and have always jumped at the opportunity to work with either or both of them. The three of us are all long-time freelancers who've simultaneously found ourselves at a turning point and asking the question, "What comes next?" so after a lot of theorizing and philosophizing and planning (kicked off by a Twitter message from Sean that read something like "Worst case, we have a few drinks and decide it's a bad idea.") we decided to take a leap and begin to offer our services as a collective entity.

So, from Forge, hello! Can't wait to see what comes next.

Labels: ,

Monday, August 23, 2010

Seen From Above

A recent flying adventure on a clear day yielded views of mesmerizing man-made geometry, superimposed on the land below:

Labels: ,