tag:blogger.com,1999:blog-75692642573838995302011-10-11T10:17:58.551-04:00arielle walrathhttp://www.blogger.com/profile/06264888389083382369noreply@blogger.comBlogger301100tag:blogger.com,1999:blog-7569264257383899530.post-5723459636079009922011-02-23T16:07:00.009-05:002011-02-23T16:24:24.852-05:00

I have been fortunate over the last 2 years to serve as a freelance designer for a company called Medseek who provides enterprise and web solutions to hospitals and healthcare organizations all over the country. My role has primarily been contributing design concepts for consumer websites. Medseek works with several designers on any given project and each site goes through many rounds of

arielle walrathhttp://www.blogger.com/profile/06264888389083382369noreply@blogger.com0tag:blogger.com,1999:blog-7569264257383899530.post-21253683093798986102011-01-11T16:23:00.004-05:002011-01-11T16:27:40.934-05:00

I just wanted to share these quick invite/posters I whipped up for a New Year's gathering with friends. This was a fun way to procrastinate for two hours in the middle of a work day, and also a good little type/graphic study.

arielle walrathhttp://www.blogger.com/profile/06264888389083382369noreply@blogger.com0tag:blogger.com,1999:blog-7569264257383899530.post-8261042076826667212010-12-08T16:06:00.005-05:002010-12-09T09:32:03.823-05:00

As a little holiday giveaway/promo over at Forge, we put together a series of eight coaster-sized cocktail recipe cards and I wanted to share a few of the illustrations I whipped up to accompany the recipes.These were a lot of fun. The style was loosely influenced by Charley Harper and Stig Lindberg. I thought about hand-painting each one, but time constraints kept me quick and all-digital on

arielle walrathhttp://www.blogger.com/profile/06264888389083382369noreply@blogger.com0tag:blogger.com,1999:blog-7569264257383899530.post-27041417747593146332010-09-28T12:31:00.002-04:002010-12-08T16:06:09.819-05:00

Just wanted to take this opportunity to officially announce my involvement in a new collaborative venture: Forge.Forge is a brand-new branding and design firm headed by myself, Sean Wilkinson, and Kevin Brooks. I've followed and respected both Sean's and Kevin's work for a long time and have always jumped at the opportunity to work with either or both of them. The three of us are all long-time

arielle walrathhttp://www.blogger.com/profile/06264888389083382369noreply@blogger.com1tag:blogger.com,1999:blog-7569264257383899530.post-26215580722879044012010-08-23T13:36:00.004-04:002010-08-23T13:58:56.613-04:00

A recent flying adventure on a clear day yielded views of mesmerizing man-made geometry, superimposed on the land below:

arielle walrathhttp://www.blogger.com/profile/06264888389083382369noreply@blogger.com1tag:blogger.com,1999:blog-7569264257383899530.post-52714625669352910372010-08-19T15:21:00.005-04:002010-08-19T15:41:09.399-04:00

I recently had the honor of creating a few promotional pieces / type samples for Greyletter's new display face Pinion Display. In the type designer's words:"Pinion Display is a modern decorative typeface that is constructed using simplified mechanical ornaments blended with irregular curves and flared serifs. The result is a font with the consistent rhythm of a sans-serif and a touch of

arielle walrathhttp://www.blogger.com/profile/06264888389083382369noreply@blogger.com0tag:blogger.com,1999:blog-7569264257383899530.post-44009035354669442002010-08-14T16:19:00.007-04:002010-08-14T18:13:25.900-04:00

For me, the thrill of travel has always been seeing new shapes, the specific slant of sunlight bouncing off of unfamiliar geography, a different shade of fog, an unknown plant or tree, an outside view at someone else's every-day. I become more attentive as I soak up things never seen, things I'm sure I'll never see again, and the experience feels almost too vivid, dreamlike, magical. But walking

arielle walrathhttp://www.blogger.com/profile/06264888389083382369noreply@blogger.com0tag:blogger.com,1999:blog-7569264257383899530.post-4000648062784560152010-07-27T10:38:00.005-04:002010-07-27T11:12:39.188-04:00

Recently I found myself halfway through a web design project only to realize that I was just NOT on the same page with the small agency I was sub-contracting for. I the past, this agency hadn't ever given me a ton of direction but had always been happy with my first attempt at a design, so the unequivocal thumbs down surprised me. We worked it out, and came up with a strong design in the end,

arielle walrathhttp://www.blogger.com/profile/06264888389083382369noreply@blogger.com0tag:blogger.com,1999:blog-7569264257383899530.post-10658711824192034042009-09-29T17:33:00.005-04:002009-09-29T17:48:10.315-04:00

I have been doing a ton of web design work lately for MEDSEEK, an Alabama company offering project, web and content management solutions for the healthcare industry. As a nice side-effect of working with their content strategists, I've learned a lot about what can make a homepage design great, including well-thought-out use of contrast and repetition to differentiate and group various types of

arielle walrathhttp://www.blogger.com/profile/06264888389083382369noreply@blogger.com0tag:blogger.com,1999:blog-7569264257383899530.post-32829809169802227302009-08-27T10:40:00.005-04:002009-08-27T11:27:50.910-04:00

Each time I travel to a foreign land, I find myself fascinated by the ways in which other societies visually communicate information. I just spent a week in Guatemala and upon arriving, I immediately noticed that a huge majority of the signage, advertising, even traffic signs, are hand-painted. Almost every tienda is "sponsored" by one of the 3 large mobile phone companies, the entirety of

arielle walrathhttp://www.blogger.com/profile/06264888389083382369noreply@blogger.com0tag:blogger.com,1999:blog-7569264257383899530.post-7065870338893552562009-06-11T08:31:00.004-04:002009-06-11T08:44:13.367-04:00

Found paper, vinyl letters and vintage game box on hardboard panel. Each 6" square.... and now I'm thinking about acquiring more old board game boxes...

arielle walrathhttp://www.blogger.com/profile/06264888389083382369noreply@blogger.com0tag:blogger.com,1999:blog-7569264257383899530.post-66472615527721088072009-06-09T15:58:00.005-04:002009-06-09T16:21:05.924-04:00

Portland Greendrinks is part of the international Greendrinks network -- an informal, volunteer-managed social networking group built around a common interest in the natural environment. It occurs on the second Tuesday of every month, starting around 5:30 pm. The goal of Greendrinks is pretty simple: good times shared among people working in, or interested in, environmental and sustainability

arielle walrathhttp://www.blogger.com/profile/06264888389083382369noreply@blogger.com0tag:blogger.com,1999:blog-7569264257383899530.post-70945765887730489022009-06-03T08:43:00.006-04:002009-06-03T09:38:54.975-04:00

BackgroundPortland Buy Local is a campaign of the Portland Independent Business & Community Alliance. When my friend and oftimes employer, Steve at Tugboat Creative, took on the job of art directing and layout for their first annual printed directory of local businesses, he approached me to design or illustrate an eye-catching cover to bring to life the title, "Find Your Independents." The job

arielle walrathhttp://www.blogger.com/profile/06264888389083382369noreply@blogger.com0tag:blogger.com,1999:blog-7569264257383899530.post-55009671407748752562009-05-29T12:05:00.004-04:002009-05-29T12:37:01.571-04:00

A bit of a random list but here are 5 articles and resources I've been finding interesting/helpful/inspirational, business-wise lately:1. New York Times Business—Corner Office: Can You Pass a C.E.O. Test?Great advice and thoughts on business leadership from an interview with Greg Brenneman, chairman of CCMP Capital. An excerpt on business plans: "...quickly step back and say, “What are the two

arielle walrathhttp://www.blogger.com/profile/06264888389083382369noreply@blogger.com1tag:blogger.com,1999:blog-7569264257383899530.post-51839632210867969312009-05-27T15:04:00.002-04:002009-05-29T12:35:10.327-04:00

arielle walrathhttp://www.blogger.com/profile/06264888389083382369noreply@blogger.com0tag:blogger.com,1999:blog-7569264257383899530.post-57361445655318490042009-05-11T10:55:00.004-04:002009-05-11T11:01:11.006-04:00

I use Twitter for design-related tidbits only, and I don't usually manage to spend more than a few minutes a day processing all the info that comes my way, so Tweeeeet Design (http://www.tweeeeet.com/) is a very welcome way to keep up with a huge array of well-known designers, all in one place.

arielle walrathhttp://www.blogger.com/profile/06264888389083382369noreply@blogger.com0tag:blogger.com,1999:blog-7569264257383899530.post-42865376169398617402009-04-30T12:20:00.009-04:002009-05-01T10:29:41.672-04:00

Blush Imagery is a boutique New England wedding photography company specializing in a natural, photojournalistic style. Owner, award-winning photographer Beth Fitzgerald, has a fun and spontaneous approach to wedding events that leads to relaxed images full of personality and life.BackgroundWhen Beth came to me she was looking to redesign her branding materials from the ground up. She had just

arielle walrathhttp://www.blogger.com/profile/06264888389083382369noreply@blogger.com3tag:blogger.com,1999:blog-7569264257383899530.post-89684758432153218862009-04-29T12:37:00.009-04:002009-05-04T12:58:23.521-04:00

Compostmodern ME is an interdisciplinary conference constructed to help designers of all stripes, manufacturers, business-people, and social and civic planners and leaders to explore the range of sustainable design thinking necessary to create a socially and ecologically responsible society. This, the first local conference, is born out of the national Compostmodern event held in San Francisco

arielle walrathhttp://www.blogger.com/profile/06264888389083382369noreply@blogger.com0tag:blogger.com,1999:blog-7569264257383899530.post-21911994636643502332009-04-27T11:50:00.006-04:002009-04-27T12:12:34.886-04:00

Just wanted to share this conversation I recently heard between two forty-something business-women. I was at a marketing talk, and the presenter was mentioning social media, but kept referring to to it as "new media". One of the women turned to the other and said "I don't know what that is. What's he talking about?"The other responded, "New medias. They're like ... blogging ... and face books

arielle walrathhttp://www.blogger.com/profile/06264888389083382369noreply@blogger.com1tag:blogger.com,1999:blog-7569264257383899530.post-1826790200418775522009-04-24T23:41:00.005-04:002009-04-24T23:53:14.696-04:00

Last week I had the opportunity to attend the Stonyfield Farm Entrepreneurship Institute at the University of New Hampshire. For those who haven't heard of it, it's basically an interactive and collaborative small-business workshop, with a focus on marketing, management and finance and a bent toward socially and environmentally responsible models. After an introduction and stories from Gary

arielle walrathhttp://www.blogger.com/profile/06264888389083382369noreply@blogger.com0tag:blogger.com,1999:blog-7569264257383899530.post-68833916724469720832009-04-01T10:23:00.005-04:002009-04-01T10:38:42.459-04:00

I love the shapes of the skeletons of things. And of course documentation of medical oddities is endlessly fascinating. I could spend days in the Mutter Museum. So today, I wanted to post more images from the National Museum of Health and Medicine's public archive of US Army medical imagery. This time, vintage x-rays. (Images shown subject to Creative Commons License)_____________The first

arielle walrathhttp://www.blogger.com/profile/06264888389083382369noreply@blogger.com0tag:blogger.com,1999:blog-7569264257383899530.post-82057784118159957662009-03-25T16:05:00.003-04:002009-04-01T10:39:35.431-04:00

I've been working on a new website for some time, but in the meantime, I took an hour or two today to give the old site a mini-facelift. I added links to this blog and my favorite networking sites to the nav, updated my "logo" to match what I'm using on new stationery, and added a visual (with rollovers) to the list of recent work that tops the page.See the before and after below:BEFORE:and

arielle walrathhttp://www.blogger.com/profile/06264888389083382369noreply@blogger.com0tag:blogger.com,1999:blog-7569264257383899530.post-60391947004215245582009-03-18T11:37:00.006-04:002009-03-18T11:57:02.758-04:00

I'm always drawn to vintage images and design, and I have a special fondness for the tactics used in public service and propaganda posters, and how that imagery and messaging has changed over the years.A friend just sent me a link to a blog entry about a massive archive of US Army medical illustrations and photos that the National Museum of Health and Medicine is making available on Flickr for

arielle walrathhttp://www.blogger.com/profile/06264888389083382369noreply@blogger.com0tag:blogger.com,1999:blog-7569264257383899530.post-84861786921623346342009-03-11T13:51:00.005-04:002009-03-11T14:11:35.344-04:00

Sometimes it's fun to pretend to be in Freshman 2D Design class again. Assignment: composite whatever bits and pieces you have lying around. Create an effective, dynamic composition. No worries about making sense, actually communicating anything, or having to explain why you chose that color with this font — and, done!

arielle walrathhttp://www.blogger.com/profile/06264888389083382369noreply@blogger.com0tag:blogger.com,1999:blog-7569264257383899530.post-10209107501614843732009-03-09T16:40:00.004-04:002009-05-04T13:02:08.916-04:00

Despite the economy being what it is, I'm finding myself poised for my most successful year yet. I know, it's only March and I really shouldn't be counting my chickens, blah blah ... but the fact is, except for a couple of scary weeks last month, I've managed to stay solidly busy since about last November or so, and it's not showing any sign of letting up. I'm excited to be making this

arielle walrathhttp://www.blogger.com/profile/06264888389083382369noreply@blogger.com0tag:blogger.com,1999:blog-7569264257383899530.post-89875338211382718422009-02-17T17:02:00.006-05:002009-03-11T09:59:58.526-04:00

I'm always excited when good friends ask me to design things for them. Usually they come to me not just because I'm a designer who is their friend and so might give them a deal (though I will), but because they share my design sensibilities and want to give me the chance to do my thing, my way, without any creative interference. That means I get to explore things I wouldn't for regular,

arielle walrathhttp://www.blogger.com/profile/06264888389083382369noreply@blogger.com2tag:blogger.com,1999:blog-7569264257383899530.post-72799224209562543272009-01-28T15:32:00.004-05:002009-05-04T12:59:23.848-04:00

arielle walrathhttp://www.blogger.com/profile/06264888389083382369noreply@blogger.com0tag:blogger.com,1999:blog-7569264257383899530.post-8966421914738681352009-01-27T11:24:00.002-05:002009-05-01T11:08:01.195-04:00

This color palette popped into my head yesterday...

arielle walrathhttp://www.blogger.com/profile/06264888389083382369noreply@blogger.com0tag:blogger.com,1999:blog-7569264257383899530.post-92166554483950068082009-01-27T09:33:00.001-05:002009-05-04T13:01:05.663-04:00

The HOW Bookstore is running a great sale on design and business books right now. And until February 2, you can get another 20% off selected titles with this coupon code: HBSJAN09.

arielle walrathhttp://www.blogger.com/profile/06264888389083382369noreply@blogger.com0tag:blogger.com,1999:blog-7569264257383899530.post-74001444397064984862009-01-25T09:46:00.003-05:002009-05-04T13:00:05.429-04:00

Last month my good friend Steve (of Tugboat Creative) recruited himself to fetch me a table and some adjustable-height legs from IKEA. I sprayed it with some leftover spar varnish, added a stool from Goodwill, hauled all my various supplies up from the basement, and now I've got a messy workspace adjacent to my office space. I christened it with some collage studies...

arielle walrathhttp://www.blogger.com/profile/06264888389083382369noreply@blogger.com0